EEHE Doors & Windows: The Best Value for 618 Door and Window Purchases | Direct from Headquarters | 699 EEHE | EEHE Doors & Windows High-End Full-Protection Doors and Windows | 618 National Joint Campaign Launch Conference – Huzhou Station | EEHE Doors & Windows 618 National Joint Campaign – Huzhou Station Multi-dimensional empowerment strengthens the core; meticulous cultivation wins the market. On 28 May, following the successful launch ceremony for the Eastern Theatre in Huzhou, Zhejiang, the EEHE Doors & Windows 618 Omnichannel Growth Strategy and National Joint Campaign Launch Conference for the Southern, Western and Central Theatres was successfully held in Changsha, Hunan. Hu Chao, Vice Chairman and President of EEHE Group, accompanied by the headquarters’ marketing team, gathered with EEHE dealer partners from across the country in the land of Sanxiang to deploy marketing strategies, discuss operational approaches and jointly explore growth pathways. The conference was characterised by a lively atmosphere, substantive content and significant outcomes, injecting strong momentum into the efficient implementation of the 618 promotional campaign and the all-out drive to achieve new sales records.

01 Outlining Key Priorities · Mobilising Retail Outlets · Steadily Expanding Markets to Reach New Sales Heights

As the highlight of the mid-year consumer market, 618 represents a critical window of opportunity for retail outlets to boost sales and capitalise on traffic dividends, whilst also serving as a silent battleground where industry brands compete for market share and vie for growth. This launch conference represents a significant initiative by EEHE Doors and Windows to consolidate its channel foundations, deepen partnerships, and enhance operational capabilities at the retail level.

Hu Chao, Vice Chairman and President of EEHE Group, delivered a keynote address at the mobilisation conference. He began by expressing his sincere gratitude to all dealer partners for their long-standing trust and support, stating that dealers are EEHE’s symbiotic allies in the market. Mr Hu emphasised that, as a pivotal juncture for capturing market share, boosting performance and amplifying brand visibility during the mid-year period, the company will concentrate all available resources to create momentum and break through the competition. It aims to generate exclusive consumer momentum by implementing a tiered product strategy, focusing on quality-driven segments, and combining new media empowerment with integrated online-offline customer acquisition to fully revitalise the terminal market. Supported by systematic professional training, regular policy support, a high-quality product portfolio and efficient end-user services, the company will comprehensively bolster partners’ confidence and drive growth. He expressed his hope that all dealers would unite their efforts, execute efficiently and work together to succeed in the market.

Zhou Zhiwei, General Manager of the EEHE Doors and Windows Marketing Centre, stated that as the industry enters an era of three-dimensional competition centred on value, service and traffic, EEHE Doors and Windows will continue to focus on professional empowerment, new media traffic generation, standardised operations and end-to-end support. We will deepen our engagement with the retail market and penetrate lower-tier markets to assist dealers in maintaining stable operations and overcoming development bottlenecks. He also called on all dealer partners to closely follow the headquarters’ 618 campaign schedule, make full use of new retail tools, thoroughly penetrate local markets, and refine their service reputation to seize opportunities and achieve steady profitability.

02 Comprehensive Empowerment · Collaborative Growth: Systematically Building Refined Operations

Empowering the present, securing the future. This training conference centred closely on core market operational needs, with the 618 Omnichannel Growth Strategy as its main theme. Xiang Lin, Director of the EEHE Doors and Windows Brand Centre; Zhang Xiaohong, Head of the Proactive Marketing Department at the Marketing Centre; Ji Ke Wen, Head of the Marketing Department; Xie Long, Head of the Training Department; and Cao Wenhua, Head of the Whole-Home Solutions Department, each delivered comprehensive and in-depth presentations on key topics including brand promotion, promotional execution, in-store product displays, frontline practical operations, and channel expansion.

Drawing on real-world scenarios from the front-line market and addressing the operational challenges faced at the retail level, meticulously dissected the operational logic and implementation strategies for the 618 promotional campaign, clarifying execution standards and key priorities for each stage. They provided dealers with highly practical operational insights, further deepening their understanding of brand strategy and market trends, and solidifying the foundations for refined retail operations. This has bolstered their capabilities to achieve mid-year growth, built momentum for the 618 campaign, and set the stage for a full-scale push towards annual sales targets.

03 Strategy-Led, Joint Launch: ‘618 – Buy Windows and Doors, EEHE Offers Better Value’

With momentum building across all channels, the year’s key marketing event is now upon us. ‘EEHE Protects, Safeguarding Your Love’ – the ‘618 – Buy Windows and Doors, EEHE Offers Better Value’ major promotion has officially been launched. This mid-year extravaganza is rooted in consumer needs and fully integrates the brand’s core strengths. Headquarters will continue to drive breakthroughs through product innovation, enhance quality through craftsmanship, ensure reliability through delivery, and empower the market through strategic policies. We will lead our retail channels in translating determination into action, approaching the 618 campaign with greater vigour, firmer confidence and more efficient execution, to win this crucial mid-year battle and secure victory at this key growth juncture.

The direction is set, our pace is steady, and our confidence is unwavering. The EEHE Doors & Windows 618 Omnichannel Growth Strategy and National Coordination Launch Conference represents a systematic implementation at the market frontlines and an end-to-end capability upgrade. It is not only a concentrated training session on tactical methodologies, sounding the clarion call for the 618 mid-year sales campaign; it is also a calibration of frontline operational capabilities anchored in precision, forging resilience for the mutual growth and sustained development of both the brand and its channels. Moving forward, EEHE Doors and Windows will join hands with its dealer partners nationwide to penetrate the retail market through systematic strength, and with the steadfast commitment of a long-term perspective, secure victory in the battle for traffic, the market, and sustained growth.